Fredrik Sjostedt

VP Strategic Marketing, VP Corporate Marketing, VP EMEA Marketing

Difference Maker Since:

9 December 2025

Available

Fredrik Sjostedt - VP Strategic Marketing, VP Corporate Marketing, VP EMEA Marketing

Introduction

Marketing transformation leader for B2B and SaaS companies hitting growth plateaus. Combines strategic assessment with hands-on implementation to build systems that actually work. Turns complexity into competitive advantage through data architecture, process design, and capability building. Makes transformation sustainable.

Experience

I specialise in marketing and data transformation for B2B tech and SaaS companies experiencing growth plateaus. With 25+ years leading marketing at Symantec, VMware, and Barco, I've learned successful transformation isn't about deploying technology. It's about building the process, people, and data foundations that make technology effective.

My approach follows Foundation → Automation → Intelligence. I help companies establish data governance first, then optimise processes and build capabilities, before introducing AI. This prevents sophisticated systems teams can't use strategically.

I've led multi-region transformations, post-merger integrations, and compliance initiatives. My strength is translating vision into execution that scales.

Industry Experience

Information Technology, Insurance, Software

Accomplishments

Delivered marketing transformations generating 104% booking growth, 55% pipeline increase. Reduced product time-to-market from 4 months to 2 weeks. Boosted net new customers 67% and average deal size 60% through ABM strategy.