Introduction
Builds modern marketing systems that lift growth, improve pipeline quality, and empower teams. Experienced in global transformation, GTM design, and post-merger integration. Focused on customer insight, scalable operations, and practical AI enablement that makes teams more capable and confident.
Experience
Senior marketing and growth leader with experience building GTM systems for enterprise and regulated environments. Led multi-region transformation and post-merger integration programmes at Bluprintx and State Street Investment Management, consolidating technology, aligning teams, and improving pipeline performance, retention and speed to value. Built operating models, lifecycle programmes, and analytics structure that enabled predictable growth across EMEA, APAC and NA. Skilled at turning customer insight and data into strategy that scales, and training non-technical teams to execute confidently with AI and automation. Working with growth-stage B2B companies who need structure, capability and commercial clarity to scale.
Industry Experience
Banking, Financial Services, Professional Services, Software
Accomplishments
Led the consolidation of six MarTech platforms into one global system, delivering >35% cost reduction, 40% faster campaign cycles, and a scalable operating model with governance, standardisation, and centralised reporting across regions
Market Expertise
B2B
Previous Employers / Clients
Bluprintx, State Street Investment Mgmt, Wells Fargo, ABN Amro, BNY
Operational Experience
Marketing Operations, Growth Operations, Service Operations, CX Operations
Want to work with
Lucy
click 'Get in Touch' bellow.
Connect
Connect with our founder and CEO, Ryan Forrest.
